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Are You Still Trying To Compete? Maybe That’s Why You’re Not Getting Anywhere…

I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career: “Why should I, your prospective customer,  choose to do business with you versus any and every other category available to me, including doing nothing at all?” Why you? Why should they choose to do business with YOU? (or ME for that matter) The answer, of course, is that you ideally need your customers to come to you, which means two things: ONE: Not trying to be everything…

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How a guy built a seven figure online business…

You ever noticed that some of the best online marketers don’t actually study online methods? They study offline ‘traditional’ methods. So anyway, this guy I know –  earns multiple seven figures a year from his online business. His customers think he’s great and his products sell like crazy His secret? He studies traditional methods of selling. I’m talking about techniques and methods that were popular before the internet, then he finds a way to automate it using technology and put it online. Same techniques, newer technology. For example, he knows that…

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