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$14,500 a month by giving everything away except one thing!

One of my clients is ‘crushing it’ (as they say) with this method. I have to say I love this approach and it makes a hell of a lot more sense for this particular person than trying to sell $9 products So this chap realized very quickly that it’s a lot easier trying to sell one product priced at $1,000 than it is to sell 112 products priced at $9 to make that same $1,000 He’s dead right too – it is. The only snag is having the reputation and…

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Are You Still Trying To Compete? Maybe That’s Why You’re Not Getting Anywhere…

I think it was Dan Kennedy who coined the famous question that every marketer needs to ask themselves at least once in their career: “Why should I, your prospective customer,  choose to do business with you versus any and every other category available to me, including doing nothing at all?” Why you? Why should they choose to do business with YOU? (or ME for that matter) The answer, of course, is that you ideally need your customers to come to you, which means two things: ONE: Not trying to be everything…

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